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Hi, I'm Adarsh Kumar.
I'm a

MBA Marketer | Digital Marketing Expert Leveraging AI | Helping Businesses Generate Leads & Increase Sales

πŸ§‘β€πŸ’»

YOUR PHOTO HERE

πŸŽ“ MBA Marketing
🎯 Performance Marketer
πŸ“ˆ Growth Strategist
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My Mission

To merge marketing strategy with AI systems β€” helping brands grow smarter, faster, and more efficiently in the digital age.

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Degrees (BBA + MBA)
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Skills Developed
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Projects Done
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Knowledge Pages & Case Studies
About Me

My Journey So Far

From classrooms to creating AI-powered digital campaigns β€” constantly learning, building, and exploring new possibilities.

SCHOOLING

The Foundation 🏫

Completed my schooling from Nancy International School, Doiwala, Dehradun, with a Commerce background. Scoring 65% in Class 10 and 72% in Class 12, I developed discipline, teamwork, communication skills, and a passion for continuous learning through academics, sports, and school activities.

BBA

Business Fundamentals β–ͺ

Completed my BBA from Graphic Era Hill University (Dehradun Campus) during 2021–2024, achieving a CGPA of 7.71. Built a strong foundation in marketing, finance, HR, economics, entrepreneurship, and business strategy.

MBA β€” MARKETING

Strategic Depth 🎯

Completed my MBA in Marketing from Graphic Era Hill University, Dehradun Campus (2024–2026). Strengthened my expertise in consumer behaviour, brand management, CRM, market research, and strategic thinking.

NOW

Digital Marketing + AI β†’

Combining MBA-driven business strategy with AI-powered digital marketing to help brands attract customers, generate leads, increase conversions, and achieve sustainable growth.

FUTURE

Building the Future 🌟

My goal is to grow into a leadership role where I can drive brand strategy, digital growth, and business transformation. I aspire to combine marketing, technology, and business insights to create meaningful impact for globally recognized organizations.

Education Hub

My Knowledge Vault

Everything I learned in BBA & MBA β€” concepts, frameworks, and real-world applications. Click on a track card below to expand the documentation vault.

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BBA β€” Business Administration

The complete foundation of business thinking across 7 core disciplines. Exploring the mechanics of organizational success.

EXPLORE ↓
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MBA β€” Marketing

Deep specialization in marketing strategy, brands, and consumer psychology. Masterclass in market dominance configurations.

EXPLORE ↓
β†’

Digital Marketing

Strategic application of modern digital channels, data-driven system growth hacks, and execution of performance marketing frameworks.

CORE RUNTIME ACTIVE
Vault Matrix

BBA Core Disciplines

Explore deep-dive modules and strategic takeaways from each fundamental business pillar.

β–ͺ

Marketing

The art and science of identifying, creating, and delivering value to satisfy customer ecosystem needs.

  • Consumer Behavior
  • Brand Management
  • Digital Strategy
Download Notes β†’
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Finance

Quantitative analysis and strategic deployment of structural organizational assets and capital resources.

  • Corporate Finance
  • Investment Banking
  • Risk Assessment
Download Notes β†’
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Economics

Studying the baseline production models and allocation distribution of goods within macro competitive markets.

  • Microeconomics
  • Macro Trends
  • Game Theory
Download Notes β†’
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Human Resources

Optimizing the most critical variable of any active organization: collective human capital asset streams.

  • Talent Acquisition
  • Org Culture
  • Performance Mgmt
Download Notes β†’
🧠

Org. Behavior

Understanding internal psychology vectors of operational individual entities and cross-functional team dynamics.

  • Leadership Models
  • Team Dynamics
  • Conflict Resolution
Download Notes β†’
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Communication

Strategic target messaging, public interaction layers, and internal narrative alignment designs.

  • PR & IR Metrics
  • Business Writing
  • Persuasion Frameworks
Download Notes β†’
β†’

Entrepreneurship

Core structures for deployment of early stage corporate assets and scaling modern sustainable business models.

  • Business Modeling
  • Venture Capital
  • MVP Strategy
Download Notes β†’
🎯

Corporate Strategy

The long-term visionary orchestration and precise competitive matrix positioning of an enterprise.

  • Blue Ocean Theory
  • Porter's 5 Forces
  • SWOT Mastery
Download Notes β†’
Advanced Spec

MBA Marketing Specialization

Advanced enterprise-level strategic modules focused directly on market dominance vectors.

🏷️

Marketing & Sales

Integrating high-level marketing strategic alignment with tactical conversions to accelerate performance output.

Download Notes β†’
🀝

CRM Modules

Orchestrating comprehensive customer conversion lifecycles and utilizing automated metrics to scale organic metrics.

Download Notes β†’
🧩

Consumer Behaviour

Deep quantitative psychological analysis mapping individual decision-making variables and perception values.

Download Notes β†’
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Financial Management

Algorithmic budgeting, campaign resource optimization, and strict analytical modeling of marketing spend return ratios.

Download Notes β†’
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Brand Management

Configuring baseline equity frameworks, asset positioning variables, and deploying unified messaging patterns.

Download Notes β†’
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Digital Strategy Engineering

Mastery of multi-variant systemic digital configurations, deep engine search discovery optimization, and data modeling.

Download Notes β†’
Digital Marketing Hub

11 Channels. One System.

My notes, frameworks, checklists and templates for every marketing channel.

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SEO & Technical SEO

Keyword research, on-page, technical audits, link building & local SEO strategies.

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Meta Ads

Full-funnel Facebook & Instagram ad strategies.

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🎯

Google Ads

Search, Shopping & Performance Max campaigns.

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✍️

Content Marketing

Content systems that compound over time.

β†—
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Email Marketing

Flows, automation & retention strategies.

β†—
β–ͺ

Analytics & CRO

GA4, data tracking & conversion optimization.

Project Showcase

Proof of Work

Problem β†’ Solution β†’ Process β†’ Outcome. Real builds, real results.

🌐
Project Screenshot Here

Personal Brand Website

Problem: Needed a digital home for my work.
Solution: Designed & launched this site with zero code knowledge.

Web DesignBrandingUX
βœ“ Outcome: Live personal brand hub
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Project Screenshot Here

Marketing Strategy Project

Problem: [Describe a real problem you solved]
Solution: [Your strategy & approach]

StrategyResearchMeta Ads
βœ“ Outcome: [Add your result/metric]
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Project Screenshot Here

AI Automation Build

Problem: Repetitive marketing tasks eating hours.
Solution: Built no-code AI workflow to automate them.

AIAutomationNo-Code
βœ“ Outcome: Hours saved every week
D2C Growth Engine

My Marketing Operating System

A complete 4-phase framework I use to grow D2C brands β€” with SOPs, templates & checklists.

PHASE 01

πŸ”¬ Research

  • Brand Research
  • Market Analysis
  • Competitor Analysis
  • Audience Research
PHASE 02

🧠 Strategy

  • Offer Design
  • Creative Strategy
  • Positioning
  • Messaging Angles
PHASE 03

β†’ Acquisition

  • Meta Ads Strategy
  • Google Ads Strategy
  • Landing Pages
  • Conversion Optimization
PHASE 04

πŸ” Retention

  • Email Automation
  • Analytics Dashboard
  • LTV Optimization
  • Reporting SOPs
Blog

Notes From My Journey

Marketing learnings, AI experiments, and honest career reflections.

Roadmap

Skills & What's Next

Marketing Strategy90%
Digital Marketing75%
AI Tools & Prompting80%
SEO70%
Paid Ads (Meta/Google)65%
Automation & No-Code72%

βœ“ Completed

  • BBA Degree
  • MBA in Marketing
  • Built 6 AI agent concepts
  • Launched personal website

πŸ”„ In Progress

  • Google Ads Certification
  • Meta Blueprint Certification
  • Building D2C Growth Engine
  • Weekly blog publishing

🎯 Future Goals

  • Land digital marketing role
  • Launch AI agent demos publicly
  • Freelance consulting
  • Build my own startup β†’
Contact

Let's Build Something Together.

Open to digital marketing roles, freelance projects, and AI collaboration. My inbox is always open.

πŸ“§ your.email@gmail.com